How does a fast-growing real estate firm differentiate itself from a swath of local competitors? By sharing a collection of immersive stories that bring quintessential coastal experiences home.

Located in numerous coastal towns from Connecticut to the tip of Cape Cod, major vacation destinations with a significant portfolio of both primary and secondary residences, The Randall Family of Companies has acquired local offices throughout the region. This rapid growth required them to rethink their brand strategy to bring to light their leadership position and deep knowledge of the area.

We developed a tiered communications program which would encompass everything from iconic coastal stories to unique town profiles to specific properties for sale, resulting in a portfolio of engaging narratives that work equally well at the corporate level as well as for each agent’s own brand. The entire team now has an online archive to share with clients, prospects and local community members.

Town Profile / This is Provincetown

Town Profile / Westerly

Town Profile / This is Orleans

Town Profile / This is Plymouth

Regional Profile / The Upper Cape